Zaltman Metaphor Elicitation Te...
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Planned Social Change and the D...
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Zaltman Metaphor Elicitation Te...
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Marketing Theory
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Dare to Think Differently
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Marketing Management
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Planned Social Change and the D...
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Consumer Behavior Research
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Marketing Theory
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How Customers Think
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Published 01 Feb 2003 -
Readings in Consumer Behavior
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Published 08 Aug 1979 -
Consumer Behavior
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Published 13 Jun 1979 -
Readings in Consumer Behavior
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Published 15 Feb 1984 -
Consumer Behaviour
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Published 31 Dec 1981 -
Marketing Metaphoria
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Published 01 Apr 2008 -
Management Principles for Nonpr...
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Published 01 Jan 1979 -
Processes and Phenomena of Soci...
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Published 01 Jan 1973 -
Processes and Phenomena of Soci...
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Published 01 Jan 1978 -
Marketing Scientific and Techni...
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Published 21 Nov 1979 -
Essential Knowledge for Researc...
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Published 28 Feb 2008 -
Strategies for Planned Change
Book
Published 30 Apr 1977 -
Consumer Behavior
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Published 31 May 1983 -
Marketing Management
Book
Published 30 Apr 1987 -
Hearing the Voice of the Market
Book
Published 28 Feb 1991 -
Marketing, Society, and Conflict
Book
Published 01 Jan 1975 -
Marketing, Society, and Conflict
Book
Published 31 Aug 1975 -
Theory Construction in Marketing
Book
Published 31 Jul 1982 -
Innovations and Organizations
Book
Published 30 Sep 1973 -
Innovations & Organizations
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Published 01 Jan 1984 -
Psychology for Management
Book
Published 01 Jan 1981 -
Dynamic Educational Change
Book
Published 01 Aug 1977 -
Creating Social Change
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Published 01 Jan 1972 -
Cases in Marketing Research
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Published 01 Jan 1975 -
Organizational Buying Behavior
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Published 01 Jan 1978 -
Metatheory and Consumer Research
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Published 01 Jan 1973 -
Como Piensan Los Consumidores H...
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Published 01 Jul 2004 -
Assessing Progress on Meeting M...
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The Use of Developmental and Ev...
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Industrial Buying Behavior
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Consumer Behavior
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Marketing Research